Making connections face to face is integral to business and professional development. And the good news is that we are blessed with an abundance of exhibitions (trade shows) that bring people together.
But as a very busy event planner you may claim that you don’t have the time to go. That could be a big shame due to the multitude of opportunities that many exhibitions provide.
Maybe it is just a case of really looking at what a show has to offer and then deciding whether it is the show for you? Doing your homework now will pay huge dividends. You will then know for sure whether it is worth going.
Let’s work on the basis that you have decided to go to the exhibition. Here are three time saving ideas to help you make the most of your experience.
When to go?
Many exhibitions run for more than one day so your first question is which day to go? If the exhibition (trade show) is just one day then the question becomes how long to spend at the show?
Do you know the opening and closing times? This is especially important when making your travel arrangements to and from the show. How far away is the train station, the airport, the hotels, etc.?
How long do you need to leave to get your flight? Plus, don’t forget the amount of time that security procedures at airports can take. You certainly wouldn’t want to miss your flight back.
Trains can be easier but knowing the frequency of times will help you begin to really use the time at the show.
Saving your shoe leather
Do not arrive at the show and then look for the floor plan. You need to be in possession of this before you arrive if you are to make the most of your time.
Floor plans are usually easily accessible on the exhibition organisers’ website. What a waste of time it would be for you to constantly zig zag your way around the show. Save time and develop some structure to your visit.
Is the education worth it?
The Education programme could be the main reason that you decide to go to the exhibition.
Usually there will be any number of sessions to choose from.
Choose which sessions you wish to attend before you arrive at the exhibition. Study the title of the session and the outline content description carefully. Is the session really going to provide what you are seeking?
A sexy title doesn’t always deliver the content so be sure to really investigate what the session will provide and as importantly what level is it aimed at? Maybe it is for Association buyers or new entrants. It could be embarrassing to find yourself sitting in the wrong session!
Deciding on how to spend your time at the exhibition will help you make the most of the exhibition and all it has on offer. Investing some time before you go should result in a better overall experience.